Now available — £59/mo

Your prices, tracked.
Your invoices, checked.

Counter automatically checks every invoice against what you were quoted — and flags overcharges before you pay. Built for builders, contractors, and trades.

No setup fee    Cancel anytime    No new software needed
Counter — Live checking
Today
Invoices received via
Email
WhatsApp
Telegram
↓  Checking against your quoted prices...
Travis Perkins#1030036262
£78.50 overcharged⚠ 8 items
Plasterboard, timber, fixings — prices don't match quote #Q-4418
Jewson#3631/01201010
£44.14 overcharged⚠ 3 items
Softwood sleepers don't match quote 605574
Elliotts#SI9616141
All prices match✓ OK
12 line items checked — all within quoted prices
The problem

The invoices you don't check
cost you the most

You're buying from multiple merchants, prices are rising, and nobody has time to cross-check every line. Most overcharges are small enough to miss — but over a year, they can add up to thousands.

No time to check

You know you should review every invoice. But between running jobs, managing teams, and chasing deadlines, there aren't enough hours in the day.

Small overcharges, big losses

A few quid here and there seems minor. But across hundreds of invoices a year, it's real money walking out the door.

Multiple suppliers, no overview

You order from Travis Perkins, Jewson, Elliotts and more. Who's actually cheapest for each product?

Prices keep creeping up

Material costs are increasing. Merchants adjust prices quietly — are you always getting what you were quoted?

Before & after

How builders handle invoices today
vs with Counter

Without Counter
  • Invoices pile up in your inbox unopened
  • You pay whatever the merchant charges and hope it's right
  • No idea if quoted prices are being honoured
  • Spreadsheets to compare suppliers — if you have time
  • Overcharges spotted months later, if at all
  • Awkward phone calls to chase credits
With Counter
  • Counter automatically pulls in your quotes and invoices from your email — or forward by email, WhatsApp, or Telegram.
  • Every line item checked against your quoted price automatically
  • Overcharges flagged instantly, before you pay
  • One price book across all suppliers — always know who's cheapest
  • Monthly summaries of what you're owed
  • Professional credit request PDFs, ready to send
Real results — one builder, two months
£0.00
in overcharges found on a single account
We ran Counter on one builder's invoices over two months. The overcharges were spread across 5 suppliers — most were small enough that nobody would have spotted them manually.
Breakdown by supplier
Travis Perkins£206.50 (15 items)
Jewson£164.35 (10 items)
Selco£97.20 (7 items)
Elliotts£68.15 (5 items)
67
Invoices checked
5
Suppliers
2 months
Time period
How it works

Three steps. Zero spreadsheets.

Counter does the tedious work so you can focus on the job. No data entry, no manual checking, no chasing.

Send it. Forget it. We handle the rest.

Forward quotes and invoices via email, WhatsApp, or Telegram. Counter extracts everything automatically — supplier, prices, quantities, line items. No data entry, no scanning, no spreadsheets.

  • Works with email, WhatsApp, and Telegram
  • Handles photos, PDFs, and forwarded attachments
  • Supplier, prices, and line items extracted instantly
Invoices received
Emailtravis-perkins-inv-1030.pdf
2 min ago
WhatsAppjewson-quote-march.jpg
15 min ago
Telegramelliotts-SI9616141.pdf
1 hr ago
Integrations

Works where you already work

No new apps to learn. Just forward your documents the way you already do — Counter handles the rest.

Email

Forward invoices and quotes to your unique Counter address, or connect your email account and Counter picks them up automatically — no forwarding needed.

WhatsApp

Snap a photo or forward a PDF straight from WhatsApp. Perfect for when you're on site and an invoice comes through.

Telegram

Send documents via Telegram bot. Send voice notes to Counter — ask questions or get updates without typing a word.

Features

Everything you need to stop overpaying

Centralised price book

One view of what every supplier charges for the product you use — built automatically from your real quotes and invoices.

Supplier comparison

See who's cheapest for each product, even when merchants describe the same item differently. Your whole team knows where to buy.

Line-by-line checking

Every invoice is checked against your quoted/account prices. Overcharges are flagged before you pay — not after.

Ask Counter anything

Counter's AI assistant answers questions in plain English. “Who's cheapest for plasterboard?” “How much am I owed by Jewson?”

Credit request PDFs

Generate professional credit notes per supplier with one click. No more awkward calls — send a clear, itemised document.

Smart matching

Handles pack sizes, reversed dimensions, different SKUs, brand vs generic names. Counter knows a 2400×1200 board is the same as a 1200×2400.

Pricing

Simple pricing. Pays for itself in month one.

Try Counter free for a month. Cancel anytime.

Save 20% with annual subscription
£59per month
Additional users/accounts just £10/month each.
🎉First month free — no card required
UnlimitedDocuments per month
UnlimitedSuppliers
Start your free month →
No setup fee. Cancel anytime.

Everything included

  • Forward invoices & quotes by email, WhatsApp, or Telegram
  • Automatic email collection — no forwarding needed
  • Centralised price book — built automatically
  • Line-by-line invoice checking against quoted prices
  • Cross-supplier price comparison
  • AI-powered smart matching across suppliers
  • Counter AI assistant — ask anything in plain English
  • Voice note support via WhatsApp or Telegram
  • Professional credit request PDFs
  • Automated dispute drafts — Counter creates email drafts
  • Proactive overcharge alerts
  • Overcharge tracking & dispute management
  • Dashboard — spending by supplier & category
  • Scheduled reports — morning briefs & monthly summaries
Savings calculator

See what Counter could save you

Most builders are overcharged around 2% on materials without knowing it. Drag the slider to see your potential savings.

How much do you spend on materials per month?
£25,000/month
£5,000£100,000
Typical overcharges
£500/mo
Counter costs
£59/mo
Your net saving
£441/mo
8x return — Counter pays for itself within the first week
Who it's for

Built for people who build things

If you're spending £5K+ a month with merchants and don't have time to check every invoice, Counter is for you.

Developers

Running multiple jobs with different suppliers. You need one place to track prices and catch errors.

Builders

Managing material costs across projects. Counter makes sure your margins aren't being eroded by quiet price rises.

Trades

Plumbers, electricians, joiners — if you're buying supplies regularly, you're almost certainly overpaying somewhere.

What people are saying

Don't take our word for it

“We regularly order from different merchants but it's hard to keep track of who is cheapest for what. Counter really helped us get a handle on where we should be ordering from.”

DM
Early access user
Contractor, 8-person team

“The credit request PDFs are a game changer. Instead of ringing up and arguing, I just send the document. Professional, itemised, done.”

RS
Sole trader, plumbing & heating
FAQ

Got questions?

Minutes, not days. You'll get a unique Counter email address (and links for WhatsApp and Telegram). Start forwarding your quotes and invoices — Counter builds your price book automatically from day one. There's no data migration, no spreadsheets to upload, and nothing to configure.
Yes. Your invoices and pricing data are encrypted in transit and at rest. We never share your data with third parties, and your supplier pricing is completely private to your account. Only you and your authorised team members can access your information.
Not at all. Counter fits into your existing workflow. If your invoices already come by email, just set up a forwarding rule. If you're on site and get a PDF via WhatsApp, forward it straight to Counter. There's no new app to learn and no login required to submit documents.
Counter works with any UK builders' merchant or supplier — Travis Perkins, Jewson, Elliotts, Selco, Toolstation, and more. If they send you an invoice, Counter can read it. We handle different invoice formats, pack sizes, and product naming conventions automatically.
Everything. Invoice checking, centralised price book, supplier comparison, AI assistant, automatic email collection, voice notes, credit request PDFs, dispute drafts, overcharge alerts, and scheduled reports. One plan, no add-ons, no hidden costs.
Counter is still valuable with a single supplier — it checks every invoice against your quoted prices, so you'll catch overcharges regardless. That said, most builders use two or more merchants, and Counter's supplier comparison features become even more powerful when you do.
Get started today

Stop paying more than
you should

Counter pays for itself. Our first user recovered over £500 in two months — that's Counter paid for in one go.

No setup fee. Cancel anytime. Unlimited invoices.