# Counter: Stop overpaying your merchants

£1,500,000+ of invoices checked. Counter checks every line of every merchant invoice twice. Once against the price you agreed or paid before. Once against what other builders pay for the same product. Credits come back for the overcharges, overpriced lines get fixed before you reorder, and your price book builds itself along the way.

Works with Xero, QuickBooks and email. Free first month. Unlimited users. Get a free invoice scan at https://app.trycounter.co.uk/scan

## The problem

Overcharges slip through, and nobody tracks the prices. Two leaks in every construction business: invoices that don't match the quote, and material prices scattered across spreadsheets, inboxes and memory. Counter plugs both.

- No one has time to check every line. Buyers, QSs and the office are busy keeping sites moving.
- Quotes get forgotten. Your buyer negotiates a good price; the invoice comes through at a different one.
- Prices live in spreadsheets and heads. Nobody has one current list.
- Prices rise quietly between orders.

The numbers: roughly 1.5% of merchant spend is overcharged (conservative estimate). Firms are typically ~10% over the going rate on the repeat buys Counter flags. One customer had £1,485.16 caught in two months once Counter started checking.

## How it works

1. Your invoices flow in. Connect Xero, QuickBooks, or your accounts email, and Counter pulls in every merchant quote and invoice automatically. You can also send them over WhatsApp or Telegram. No data entry, no spreadsheets.
2. Every line gets checked, against your quotes, your price book, and the going rate. Overcharges flagged with the exact amount. Price drops spotted and locked in as your new baseline.
3. Recover what you are owed. Professional credit request PDFs per supplier, showing quoted vs invoiced.
4. Your pricebook builds itself. Every quote and invoice feeds one live pricebook, benchmarked against the Counter network, so you can see exactly where you are overpaying for materials.

## Your inbox

Counter groups overcharged lines into one claim per supplier. You get a PDF with the evidence attached. You send it. The credit comes back.

## Win on price

Every quote and invoice you forward feeds a live price book across every merchant you use. Use it to inform your tenders, negotiate better, and switch suppliers with confidence. Because Counter sees prices across the network, it also flags where the going rate is below what you are paying. One firm was ~10% over the going rate on 44 of 82 repeat buys, £2,600 a year; the fix was a list and one conversation with their rep. No switching.

## Real proof

One real builders' merchant invoice, checked by hand before that customer had Counter: two prices invoiced higher than the agreed rates, £93.65 owed back on a single invoice. Counter does this to every line of every invoice, in seconds.

## Pricing

From £149/month. Your plan is set by how many merchant invoices you put through each month, and Counter works that out for you during your free month. Most firms sit between £149 and £349. Unlimited users on every plan. First month free, no card required. Prices exclude VAT. Monthly rolling, no long-term contract. A busy month never moves you up a band, and any plan change is agreed with you first.

Every plan includes: overcharge detection on every line, monthly credit report with evidence, live pricebook for the whole team, network benchmarking vs the going rate, unlimited users, email ingestion, WhatsApp and Telegram submission, spending dashboard and summaries.

Counter for Enterprise: for groups and high-volume operations running 400+ invoices a month, or multiple companies under one roof. Contact hello@trycounter.co.uk

## Free Invoice Scan

See your overcharges before you pay a penny. Connect Xero or QuickBooks and Counter scans the last three months of your merchant invoices for pricing anomalies and likely overcharges. You get a specific list of overcharges, a starter price book, and a first look at where your prices sit against the Counter network, before deciding whether Counter is for you. Report back within 48 hours. No commitment, no card. Start: https://app.trycounter.co.uk/scan

## FAQ

**How does Counter get my invoices?** Connect Xero, QuickBooks, or your accounts email, and Counter pulls in every merchant quote and invoice automatically. You can also send them over WhatsApp or Telegram. Either way, no data entry.

**Do I have to change how I buy?** No. You keep your merchants, your accounts, and your way of ordering. Counter works in the background on the invoices you already receive.

**How long does setup take?** Minutes, not days. You get a unique Counter email address (and links for WhatsApp and Telegram). Counter builds your price book and starts checking invoices against it from day one.

**What suppliers does Counter work with?** Every major UK builders' merchant: Travis Perkins, Jewson, Elliott Brothers, South Coast, Buildbase, MKM, Bradfords, and the rest.

**What if a merchant disputes a claim?** Every claim is built from the merchant's own paperwork: the quote, the invoice, and the difference, line by line. Where a price change is legitimate, Counter shows you that too, so you only claim what you are actually owed.

**Can other builders see my prices?** No. Benchmarks are built from anonymised prices across the Counter network. Nobody ever sees your prices, your suppliers, or your name.

**Is my data safe?** Yes. Invoices and pricing are encrypted in transit and at rest. Data is never shared with third parties.

## Who's behind Counter

Counter was built by a builder. It started at KLF Developments, Josh's construction firm on the south coast, after one too many evenings checking merchant invoices with a red pen. His firm still runs on it today.

Counter Technologies Ltd · Registered in England and Wales, Company No. 17341153 · Registered office: 14/2E Docklands Business Centre, 10-16 Tiller Road, London E14 8PX · hello@trycounter.co.uk